Menard Interactive Privacy Policy

Effective date: January 01, 2019


Menard Interactive  publishes applications (“apps”) for the web and mobile devices. “Menard Interactive ” or "MI" or “we,” “our,” or “us” refers to Menard Interactive in this Privacy Policy. For the purposes of data protection laws, Menard Interactive  is the "data controller" of your personal information. The apps, in most cases, are a free to play games (with optional in-app purchases), and in order to maintain the high quality and great user experience we process information from and about you in particular to improve the entire experience in the apps and to support our internal operations.

This Privacy Policy applies whenever you play our apps or otherwise access any of our other products, services, content, websites (, among others) and/or the other domains provided by MI, together referred to as “Services.” By using any Services, including when you play or access Services through social networks or mobile devices, you agree to the collection and use of your information as set forth in this Privacy Policy and our Terms of Service (please note that depending on the Service, it may have a customized version of these Terms of Service, as indicated on that Service’s website).

If you do not want MI to collect, store, use or share your information in the ways described in this Privacy Policy, you should not play MI’s apps or use MI’s Services.

This Privacy Policy describes:

  • What information we collect and how we collect it;

  • How we use that information;

  • Legal bases for use of your information;

  • How we share and disclose your information;

  • Data subject rights and your choices;

  • Third party links and features;

  • Children’s privacy;

  • Transfer of information to other countries;

  • How long we keep your information;

  • How we protect the information we store about you;

  • Ontario privacy rights;

  • Changes to our Privacy Policy; and

  • How to contact us.

Information We Collect and How We Collect It

The information we collect about you falls into two categories: information you provide directly to us, and information we collect automatically.

1. Information about You That You Share with Us Directly

When you use our Services, through a social network or through MI, you can provide us information directly. We will store the information you provide us directly on our systems and use it for the purposes described in this Privacy Policy.

a. Account and Profile Information

  • As of right now, we don’t require account creation in our apps, as we want to keep the process simple, and frankly it’s not needed to enjoy the apps, thanks to the Apple and Google App Stores. 

  • If that changes and we do require account setup, we’ll update our policy, but trust that we will always endeavour to limit the data needed to the bare minimum to enjoy a great experience in the app

b. Information about your contacts

We don’t want or need your contacts to use our services. We’ll enable a sharing feature, but your contacts are your contacts. 

c. Information You Generate Using Our Communications Features

Certain of our Services allow you to communicate or share information with MI and others, like the characters you’ve coloured, or stickers. 

You acknowledge and expressly agree that we may access in real-time, record and/or store any of these communications, comments, photos, and drawings on our servers. We use these communications to protect the safety and well-being of our players and MI 's rights and property in connection with our Services; to conduct research; to operate, improve, and personalize our Services and our players’ experiences, including through analytics.

d. Payment Information

If you make a purchase in our Services, such as a subscription on purchase, our third party payment processor will collect the billing and financial information to process your charges. MI does not collect or store your financial information. However, MI 's payment processors may share non-financial information with us related to your purchases, like transaction information, transaction ID, the items purchased and value in order to fulfill your order.

Please note that purchases of third party credits or currencies may also be subject to those parties’ policies.

e. Customer Support Correspondence

When you contact our Customer Support team, we will collect and store the contact information you give them (generally, your name and e-mail address), information about your game play or activity on our Services that you ask us about. We will store the communications you have with the Customer Service team and any information in those communications in order to provide support.

2. Information We Collect Automatically

a. Information From Social Networks (like Facebook)

We don’t integrate with social networks in our apps. 

b. Tracking Technologies

We, and service providers acting on our behalf, like Google Analytics, store log files and use tracking technologies such as:

  • device identifiers such as the IDFA on mobile devices and

  • cookies on our websites, which are small pieces of data transferred to your mobile device or computer that enable us to (i) recognize your computer; (ii) store your preferences and settings; (iii) understand the web pages of the Services you have visited; (iv), enhance your user experience by delivering and measuring the effectiveness of content and advertising tailored to your interests; (v) perform searches and analytics; and (vi) assist with security and administrative functions.

We and our service providers use these technologies to collect and analyze certain kinds of technical information, such as:

  • IP addresses;

  • the type of computer or mobile device you are using;

  • your operating system version and platform type;

  • your mobile device’s identifiers, such as your MAC Address, Identifier For Advertising (IDFA), and/or International Mobile Equipment Identity (IMEI);

  • your browser types and language;

  • the website you visited before or after visiting our Services, domain names, landing pages, pages viewed, clicks and time on a page;

  • whether or not some of MI’S other apps are installed on your device;

  • app activity;

  • app state and the date and time of activity on our websites or apps.

We may connect this information with your social network ID (where available) or MI user ID.

We are not at this time delivering advertisements on our services.

c. Information from Your Mobile Device

If you play MI apps or access our other Services on your mobile device, in addition to your device identifiers, we may also automatically collect:

  • the name you have associated with your device;

  • your country; and

  • information about MI apps you have on your device.

d. Information Across Devices and Applications

At this time we are not doing cross-device tracking. 

How We Use the Information We Collect

We, or our service providers, primarily use the information we collect and store to improve the experience for our users, but we will also use that information for other purposes, including:

  • to operate, improve and optimize our Services and our players’ experiences;

  • to personalize our Services for you;

  • to provide technical support and respond to player inquiries;

  • to protect MI 's rights and property in connection with our Services;

  • to prevent fraud or potentially illegal activities;

  • to enforce our Terms of Service;

  • to notify players of in-app updates, new products or promotional offers;

  • to comply with our legal obligations, resolve any disputes we may have with you or other players, and to enforce our agreements with third parties; and

  • to conduct research.

If you provide your e-mail address to MI, we will use it to respond to your customer support inquiries, inform you about in-app activity, including in-app status updates and upgrades. We may also send promotional e-mail messages and promotional push notification messages ("Promotional Communications") directly or in partnership with other parties, in accordance with your marketing preferences. Each Promotional Communication will offer you choices about receiving further messages.

For the purposes discussed in this Privacy Policy, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use such combined information in accordance with this Privacy Policy.

We may aggregate and/or anonymize any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/Anonymous Information”). We may use Aggregate/Anonymous Information for any purpose, including without limitation for research and marketing purposes, and may also disclose or publish such data for industry analysis, demographic profiling, marketing, analytics, and advertising, and other business purposes.

Legal Bases for Use of Your Information

If you are located in the EU/EEA, the legal bases for using your information as set out in this Privacy Policy are as follows:

  • Where use of your information is necessary to perform our obligations under a contract with you (for example, to comply with: our Terms of Service and/or our contract to provide our Services to you);

  • Where use of your information is necessary for our legitimate interests or the legitimate interests of others (for example, to provide security for our websites, products, software, or applications; to operate our business and our Services; to make and receive payments; to comply with legal requirements and defend our legal rights; to prevent fraud and to know the customer to whom we are providing Services); or

  • Where we have obtained your prior consent.

  • We conduct certain marketing activities on the basis of consent, and others on the basis of our legitimate interest in informing you about our services and offers.

How We Share Your Information

We will share your information (which may include personal information) with third parties or allow third parties to collect this information from our Services in the following circumstances:

a. Aggregated/Anonymous Information

From time to time, MI may share Aggregate/Anonymous Information about use of the Services for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes. The sharing of such data is unrestricted.

b. Friends and Other MI Players

Today we have not enabled friend features in our apps and services

c. Third Party Advertising and Analytics

We currently don’t allow advertising on our services.

We may also use third-party web analytics services (such as those of Google Analytics) on our website Services to collect and analyze traffic and player activity through cookies and similar tools to improve your experience; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

d. Safety, Security and Compliance with Law

Your information, the contents of all of your online communications in our Services, and the communications between you and MI may be accessed and monitored as needed to provide our Service and may be disclosed:

  • when we have a good faith belief that we must disclose the information in response to legal process (for example, a court order, search warrant or subpoena);

  • to comply with any applicable laws or regulations;

  • where, in our sole discretion, we believe that the Service is being used to commit a crime, including in order to report criminal activity or to share information with other companies and organizations for the purposes of fraud protection, credit risk reduction, and other security precautions;

  • when we have a good faith belief that there is an emergency that poses a threat to the health and/or safety of you, another person, or the public generally; and

  • to protect the rights or property of MI and other applicable third parties, including to enforce our Terms of Service.

e. Offer Walls

We do not use these today.

f. Affiliates

We may share information we collect with our affiliates.

g. Third Party Service Providers

We may share information we collect with our third party service providers that perform services on our behalf, including, but not limited to, payment processing, e-mail delivery, hosting services, and customer service.

h. Sale or Merger

In the event that MI undergoes a business transition, like a merger, acquisition by another company, or sale of all or part its assets (like selling an app), we may transfer all of your information, including personal information, to the successor organization in the transition. We will make reasonable efforts to inform you and other players (in the way described in - Changes to Our Privacy Policy) of the business transition before transferring your personal information.

Data Subject Rights and Your Choices

You have certain rights with respect to your information as further described in this section.

a. Your Legal Rights

If you would like further information about your legal rights under applicable law or would like to exercise any of them, please contact us using the information in the “Contact Us” section below at any time. Your local laws may permit you to request that we:

  • provide access to and/or a copy of certain information we hold about you

  • prevent the processing of your information for direct-marketing purposes (including any direct marketing processing based on profiling)

  • update information which is out of date or incorrect

  • delete certain information which we are holding about you

  • restrict the way that we process and disclose certain of your information

  • transfer your information to a third party provider of services

  • revoke your consent for the processing of your information

We will consider all requests and provide our response within the time period stated by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We may request you provide us with information necessary to confirm your identity before responding to your request.

If you no longer want MI to use your information, contact us at Place "Delete My Account" in the subject line and include your first name, last name, e-mail address and your social network ID for the social network from which you access our Services (if applicable) in the body of the e-mail (for example, your Facebook user ID). We will respond to your request within the time period stated by applicable law. If you make such a request, you may no longer be able to play such app or use our Services.

If applicable, you may also make a complaint to the data protection supervisory authority in the country where you are based. Alternatively you may seek a remedy through local courts if you believe your rights have been breached.

b. Information We Receive From a Social Network Where You Play Our Apps or From Your Mobile Device

We do not integrate with any social networks at this time.

c. Opting Out of Geolocation

We do not ask for your location to use our apps at this time.

d. Opting Out of Push Notifications

When you install our apps on your mobile device you can choose to receive push notifications, which are messages an app sends you on your mobile device even when the app is not on. You can turn off notifications by visiting your mobile device’s “settings” page.

e. Opting Out of Third Party Tailored Advertising

We have no 3rd party advertising

f. Opting Out of Cookies

You can set your web browser to warn you about attempts to place cookies on your computer or limit the type of cookies you allow. If you disable cookies, you may lose some of the features and functionality of our Services because MI cookies are necessary to provide our web-based Services.

Ontario Online Privacy Protection Act Notice

At this time, there is no general agreement on how companies like MI should interpret Do Not Track signals. MI does not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device.

Privacy Policies of Linked Third Party Services and Advertisers

Our websites and apps do not have advertisements. 

Our Policies Concerning Children

Our websites and apps are for people of all ages and we do not knowingly collect any personal information from children under 13. If we learn that we have inadvertently gathered personal information from a child under 13, we will take reasonable measures to promptly remove that information from our records. We do not knowingly process data of EU residents under the age of 16 without parental consent. If we become aware that we have collected data from an EU resident under the age of 16 without parental consent, we will take reasonable measures to promptly remove that data. We also comply with other age restrictions and requirements in accordance with applicable local laws.

Transfer of Information to Other Countries

Your information may be transferred to Canada and/or the United States to process and store data in accordance with our Privacy Policy and to provide you with our Services. Please note that privacy laws vary from jurisdiction to jurisdiction, and the laws applicable in the location where your information is transferred, stored, used or processed, may be different from the applicable privacy laws in the country in which you are resident. We are committed to ensuring your information is protected.

How Long We Keep Your Information

We keep your information for no longer than necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws. For instance, we may retain some information for a few years after you have closed your account with us if this is necessary to meet our legal obligations or to exercise, defend or establish legal rights.

Security of Your Information

We implement appropriate security measures to protect the security of your information.

When you enter payment information, we or our third party payment processor use secure socket layer technology ("SSL") to encrypt the transmission of that information. While we take reasonable precautions against possible security breaches of our Services and our customer databases and records, no website or Internet transmission is completely secure. Although we strive to protect your personal information, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur, we cannot guarantee the security of your information while it is being transmitted to our Service. Any transmission is at your own risk. If you have questions about the security of our websites, please contact us at 

Changes to Our Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so we encourage you to review it frequently. You should periodically check this privacy page for updates. If we make a material change to the Policy, you will be provided with appropriate notice in accordance with legal requirements. Your continued use of the Services signifies your acceptance of our Privacy Policy as modified.

Contact Us

If you have any questions, comments or concerns regarding our Privacy Policy and/or practices, please contact us at All other inquiries should be directed to MI 's Support Page.